WHAT'S INCLUDED WITH YOUR PURCHASE?
50+ Lessons & exclusive downloads, discounts, and perks including:
BUILDING THE FOUNDATION OF YOUR BUSINESS
Build a professional business and learn how to choose a company name, build a logo, and create your credibility kit
DEVELOPING YOUR CRITERIA AND SELLER LISTS
Define the properties you want to pursue, learn where to buy lists, and how to get the most out of your them
DIRECT-TO-SELLER MARKETING STRATEGIES AND TACTICS
Learn the different strategies, and tactics to get you in front of the right sellers at the right times to increase your likelihood of buying great deals
BUILDING A NETWORK OF DEAL-FINDERS
Learn how to cultivate effective relationships with individuals such as brokers, investors, and other service providers to create an active pipeline of deals
SYSTEMS TO HIT THE GROUND RUNNING
Find out how to get the most out of your CRM, nurture relationships in your network, and effectively follow up
OUTSOURCING ACQUISITIONS
Discover the common tasks that are delegated to others when building a pipeline of deals
PRESENTING COMPELLING OFFERS
Craft offers that speak to and address specific seller issues and increase your likelihood of securing discounted deals
NEGOTIATION BEST PRACTICES
Learn the proven-to-work tactics that can lead you to negotiate better deals with sellers
COURSE CURRICULUM
Week 1: Building the Foundation of Your Multifamily Business
Week 2: Developing Your Criteria, Finding Great Data, and the "Big Concepts"
Week 3: Understanding the Primary Marketing/Prospecting Strategies
Week 4: How to STAND OUT to Sellers + The Specialized Marketing/Prospecting Tactics
Week 5: Building Incredible Relationships with Brokers, Investors, and Deal-Finders
Week 6: Using CRMs, Standard Follow-Up Processes, and Tracking Sales Metrics
Bonus Section: The Plug and Play Marketing/Prospecting Systems for Different Budgets
Bonus Section: Outsourcing Acquisitions to VAs, Interns, and Part-Time Employees
Bonus Section: Making Multiple Offers and Negotiation Best Practices
... AND MUCH MORE!
Plus you'll also get the following exclusive materials:
DIRECT MAIL TEMPLATES
Establish credibility and close more deals with our direct-to-seller templates
COLD CALLING SCRIPTS
Scripts, tips, and guidance to conquer your fears when cold calling owners
NEWSLETTER TEMPLATE
Built-from-scratch design to help you network at scale
EMAIL TEMPLATES
Increase your response rates using our follow-up email templates
IF/THEN CHEAT SHEET
Learn exactly what to say when you receive objections from sellers
SALES METRICS SHEET
Track the success of your marketing and prospecting campaigns
LIVE WALK-THROUGHS
Live walk throughs of industry-leading resources, CRMs, and other platforms
Who am I?
I’ve always been an entrepreneur; however, that term is defined. I started my first “business”
when I was 10 - selling random stuff (mostly junk, in hindsight) on eBay. My mom would drive
me to the local flea market, drop me off, and I’d walk around and buy baseball cards, video
games, books, electronics, and anything I could get my hands on. In college, I bought and sold
used cars on Craigslist. During this time, I discovered real estate investing and, in an effort to
channel this entrepreneurial spirit into a venture that would provide passive income, I began
buying small multifamily properties.
I realized that finding and buying properties below-market value was how I could quickly and
consistently grow my portfolio. When buying properties below market value, it’s easier to
creatively finance the acquisition, raise investor capital, and ultimately bring less of your own
money to the closing table. It wasn’t just one thing I needed to focus on… it was the only thing.
When trying to learn how to find good deals, I was told by other investors I needed to reach out
to sellers directly. I began scouring the internet and consuming all the content I could find
regarding direct-to-seller marketing, cold calling, email prospecting, etc…. however, all this
content was directed toward single-family house flippers and wholesalers.
To deal with this problem, I began tweaking the strategies I learned to speak directly to the
owners of multifamily properties. I also learned how to identify, incentivize, and build
relationships with various deal-finders, such as brokers, wholesalers, service providers, and other
investors. When I began placing a significant emphasis on developing our off-market
acquisitions strategy, our business exploded – we went from buying an average of 15 units/year
to buying 100+ units/year.
In the last 3 years, Aligned Real Estate Partners (my real estate business) has acquired 300+ units
of multifamily real estate… entirely off-market. Currently, Aligned Real Estate Partners owns
350+ units of multifamily real estate valued at $40M+. This growth can be credited entirely to
our ability to build a robust pipeline of off-market multifamily deals – it has been a complete
game changer for our business. I also host The Multifamily Wealth Podcast, one of the most
highly-rated podcasts in the industry, where I interview real estate investors and dissect how they
started, built, and scaled their multifamily businesses.
